Case Study: Small Business Construction Services
Case Study of a Small Business Construction Services
This is a testament from one of our favorites, this local construction company had just added additional trades to the services they offer.
They were referred over to our company for us to help them organize and get additional work completed. Which then turned into additional services needed after the initial consultation.
After helping this construction company get paperwork completed and the company organized. We did an intensive deep dive into their business highlighted some core focus areas and spent the next year implementing these core areas. Which was to scale operations and improve internal processes and paperwork, get an online presence, local listings, and marketing.
The construction has increased their grown their revenue 20X, without needing to hire any additional employees. They have gone from making less than 5-10 thousand a month to making 100 thousand in a month.
By the 3rd year, they were well over 5 million.
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Client:
Small Business Construction Services**
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Location:
Aurora, Colorado
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Services:
▪Market Research & Analysis ▪Brand Positioning ▪Promotional Campaigns ▪Email Marketing▪ ▪Social Media Management ▪Social Media Campaigns ▪Local Listings and Marketing Optimization ▪Scaling Operations▪ Organizing Internal Processes▪ Improving Online Presence▪ Promotions▪
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Category:
Digital Marketing
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Date:
January 2023**
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Website:
N/A*
Introduction
This case study highlights the transformative journey of a local construction company that expanded its range of services and sought assistance from Over the Moon Marketing to organize its operations and boost revenue. Referred to us by a partner, this company required support in managing paperwork, improving internal processes, and enhancing its market presence.
Initial Goals
The primary objectives for the construction company were to:
Organize company paperwork and internal processes.
Increase revenue and scale operations.
Establish a robust online presence and optimize local listings.
Implement effective marketing strategies.
Strategy Development
After an initial consultation, we conducted a thorough analysis of the business, identifying key areas for improvement. Our strategy focused on:
Organizing Internal Processes: Streamlining paperwork and internal operations.
Scaling Operations: Enhancing and expanding service offerings.
Improving Online Presence: Building a professional website and optimizing for SEO.
Local Listings and Marketing: Ensuring accurate local search listings and implementing innovative marketing tactics.
Implementation and Results
Over the course of a year, we implemented the following actions:
Streamlined Internal Processes: Organized paperwork and improved internal workflows, which increased efficiency and reduced administrative overhead.
Scaled Operations: Assisted in the expansion of service offerings to include additional trades, which attracted more clients and projects.
Enhanced Online Presence: Developed a professional website, optimized for search engines, and leveraged social media platforms.
Optimized Local Listings: Ensured accurate and prominent listings in local search results.
Innovative Marketing Strategies: Introduced new marketing tactics tailored to attract and retain customers.
Outcomes
The results were remarkable and exceeded the company’s expectations:
Significant Revenue Growth: The company’s revenue increased 20X, going from less than $5,000-$10,000 per month to $100,000 per month within the first year.
Efficient Operations: Achieved this growth without the need to hire additional employees, showcasing the efficiency of the improved internal processes.
Sustained Growth: By the third year, the company’s annual revenue exceeded $5 million.