Case Study: Local Small Business Bakery

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Case Study of a Local Small Business Bakery

Purple Mahika, a local bakery specializing in Filipino treats infused with Ube, partnered with Marketing Over the Moon to enhance its online presence, increase sales, and strengthen community engagement. Through a comprehensive strategy that included social media marketing, content creation, and community initiatives like the ‘Bake a Difference’ program, Purple Mahika saw a 25% increase in monthly sales and a 35% boost in social media followers. This collaboration not only elevated the bakery’s brand awareness but also deepened its ties with the community, setting the stage for future growth and expansion.
  • Client:

    Purple Mahika Bakery

  • Location:

    Aurora, Colorado

  • Services:

    ▪Market Research & Analysis ▪Brand Positioning ▪Promotional Campaigns ▪Community Engagement ▪Social Media Management ▪Social Media Campaigns ▪Local Listings Optimization ▪Event Promotions▪

  • Category:

    Digital Marketing

  • Date:

    January 2024

  • Website:

    https://purplemahika.toast.site/

LAUNCH PROJECT
Marketing Keywords, Search Engine Marketing, Growth Hacking, Google Analytics, Digital Marketing, A/B Testing, Demand Generation, Customer Acquisition, Content Marketing, Email Marketing, Search Engine Optimization, SEO, SEM, Facebook, Marketing, Conversion Optimization, B2B Marketing, Marketing Analytics, target ad, digital marketing, affiliate marketing, social media marketing, marketing strategy, email marketing, marketing plan, advertising agency, internet marketing, digital marketing course, e marketing, seo services, direct marketing, digital marketing agency, seo company, what is digital marketing, b2b marketing, marketing online, marketing agency, social marketing, marketing research, web marketing, online advertising, growth marketing, lead generation

Introduction

Purple Mahika is a beloved bakery nestled in the heart of the community, specializing in crafting delightful Filipino treats infused with the vibrant purple essence of Ube. Known for its dedication to Filipino culinary excellence, Purple Mahika aims to transport customers to the sun-kissed shores and bustling streets of the Philippines with every bite.

 

Initial Goals

  1. Increase Sales: Boost overall sales and revenue.
  2. Enhance Brand Awareness: Raise awareness of Purple Mahika’s unique offerings and cultural heritage.
  3. Community Engagement: Strengthen ties with the local community through charitable initiatives and engagement.

Strategy Development

Purple Mahika partnered with Marketing Over the Moon to develop a comprehensive marketing strategy focusing on three key areas: sales growth, brand awareness, and community engagement.
  1. Sales Growth:
    • Online Presence: Develop an engaging and user-friendly website.
    • Local Listings: Optimize local listings to attract more customers from nearby areas.
    • Social Media Marketing: Leverage social media platforms to showcase products and engage with customers.
  2. Brand Awareness:
    • Content Marketing: Share stories and heritage behind Purple Mahika’s offerings through blog posts and social media.
    • Influencer Collaborations: Partner with local influencers to reach a broader audience.
    • Events and Promotions: Organize events and promotions to draw attention to the bakery.
  3. Community Engagement:
    • Charitable Initiatives: Launch the ‘Bake a Difference’ initiative to support local causes.
    • Workshops and Sponsorships: Offer baking workshops for underprivileged youth and sponsor local events.

Implementation and Results

Over the next six months, Marketing Over the Moon and Purple Mahika implemented the strategy through the following steps:
  1. Online Presence: Developed a vibrant and interactive website featuring an online menu, easy navigation, and a blog highlighting Filipino culinary traditions.
  2. Local Listings: Optimized Google My Business and other local listings to increase visibility and attract local customers.
  3. Social Media Marketing: Created engaging content for social media platforms, including mouth-watering photos, customer testimonials, and behind-the-scenes looks at the baking process.
  4. Content Marketing: Published blog posts and social media stories that delved into the cultural heritage of Purple Mahika’s offerings.
  5. Influencer Collaborations: Partnered with local food influencers to feature Purple Mahika’s products, resulting in increased followers and customer engagement.
  6. Events and Promotions: Organized special events and promotions, such as themed baking days and discounts, to attract new and returning customers.
  7. Charitable Initiatives: Launched the ‘Bake a Difference’ initiative, raising funds to support frontline workers, underprivileged youth, and local charities.
Results:
  • Sales Increase: Achieved a 35% increase in monthly sales.
  • Brand Awareness: Gained significant media coverage and increased social media followers by 25%.
  • Community Engagement: Successfully raised funds for various charitable causes and strengthened community ties.
Marketing Keywords, Search Engine Marketing, Growth Hacking, Google Analytics, Digital Marketing, A/B Testing, Demand Generation, Customer Acquisition, Content Marketing, Email Marketing, Search Engine Optimization, SEO, SEM, Facebook, Marketing, Conversion Optimization, B2B Marketing, Marketing Analytics, target ad, digital marketing, affiliate marketing, social media marketing, marketing strategy, email marketing, marketing plan, advertising agency, internet marketing, digital marketing course, e marketing, seo services, direct marketing, digital marketing agency, seo company, what is digital marketing, b2b marketing, marketing online, marketing agency, social marketing, marketing research, web marketing, online advertising, growth marketing, lead generation
Marketing Keywords, Search Engine Marketing, Growth Hacking, Google Analytics, Digital Marketing, A/B Testing, Demand Generation, Customer Acquisition, Content Marketing, Email Marketing, Search Engine Optimization, SEO, SEM, Facebook, Marketing, Conversion Optimization, B2B Marketing, Marketing Analytics, target ad, digital marketing, affiliate marketing, social media marketing, marketing strategy, email marketing, marketing plan, advertising agency, internet marketing, digital marketing course, e marketing, seo services, direct marketing, digital marketing agency, seo company, what is digital marketing, b2b marketing, marketing online, marketing agency, social marketing, marketing research, web marketing, online advertising, growth marketing, lead generation
Marketing Keywords, Search Engine Marketing, Growth Hacking, Google Analytics, Digital Marketing, A/B Testing, Demand Generation, Customer Acquisition, Content Marketing, Email Marketing, Search Engine Optimization, SEO, SEM, Facebook, Marketing, Conversion Optimization, B2B Marketing, Marketing Analytics, target ad, digital marketing, affiliate marketing, social media marketing, marketing strategy, email marketing, marketing plan, advertising agency, internet marketing, digital marketing course, e marketing, seo services, direct marketing, digital marketing agency, seo company, what is digital marketing, b2b marketing, marketing online, marketing agency, social marketing, marketing research, web marketing, online advertising, growth marketing, lead generation

New Goals and Continued Growth

Following the successful implementation of the initial strategy, new goals were set:
  1. Expand Product Line: Introduce new Filipino-inspired treats to attract a wider audience.
  2. Geographic Expansion: Open new branches in nearby communities to increase market presence.
  3. Technological Advancements: Invest in an online ordering system to streamline sales and improve customer convenience.

Outcomes

Purple Mahika experienced remarkable growth and positive outcomes:
  • Revenue Growth: Increased monthly revenue by 35%.
  • Enhanced Brand Reputation: Built a strong brand reputation as a purveyor of authentic Filipino baked goods.
  • Stronger Community Bonds: Developed meaningful connections with the local community through charitable initiatives and engagement.

Conclusion

Purple Mahika’s journey is a testament to the power of strategic marketing and community engagement. With the help of Marketing Over the Moon, the bakery successfully increased sales, enhanced brand awareness, and deepened its connection with the community. By staying true to its cultural roots and continuously innovating, Purple Mahika is well-positioned for continued growth and success.
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