Case Study: Print Shop

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Case Study of a Print Shop

An amazing testament from the print team, their local print shop had not been growing mightily despite our increasingly digital world. 
They reached out to Over the Moon Marketing to help them improve their sales and double their income.  
After an intensive deep dive into their business we highlighted some core focus areas and spent the next 3 months solidifying an implementation plan. Which was scale operations and improve internal processes, get an online presence, local listings, and marketing.
Today, the print shop has increased their grown their revenue 6X, without needing to hire any additional employees. They have gone to making less than 5 thousand a month to making 30 thousand in a month. 
  • Client:

    CO Print Press

  • Location:

    Aurora, Colorado

  • Services:

    ▪Market Research & Analysis ▪Brand Positioning ▪Promotional Campaigns ▪Social Media Management ▪Social Media Campaigns ▪Local Listings Optimization▪

  • Category:

    Digital Marketing

  • Date:

    June 2020

  • Website:

    http://www.coprintpress.com/

LAUNCH PROJECT
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Introduction

In an increasingly digital world, a local print shop was struggling to achieve significant growth. Seeking to improve their sales and double their income, they turned to Over the Moon Marketing for assistance. This case study explores the strategies implemented and the resulting successes.

 

Initial Goals

The primary objective for the print shop was to improve sales and double their income. Over the Moon Marketing was engaged to identify key areas of improvement and implement strategies to achieve these goals.

 

Strategy Development

Over the Moon Marketing conducted an intensive deep dive into the print shop’s business operations. This comprehensive analysis identified several core focus areas:
  1. Scaling Operations: Enhancing and streamlining internal processes to boost efficiency and productivity.
  2. Improving Internal Processes: Identifying and addressing inefficiencies within the business operations.
  3. Establishing an Online Presence: Creating and optimizing a digital footprint to attract a broader customer base.
  4. Optimizing Local Listings: Ensuring accurate and prominent representation in local search results.
  5. Developing Marketing Strategies: Crafting targeted marketing campaigns to increase brand awareness and drive sales.
Marketing Keywords, Search Engine Marketing, Growth Hacking, Google Analytics, Digital Marketing, A/B Testing, Demand Generation, Customer Acquisition, Content Marketing, Email Marketing, Search Engine Optimization, SEO, SEM, Facebook, Marketing, Conversion Optimization, B2B Marketing, Marketing Analytics, target ad, digital marketing, affiliate marketing, social media marketing, marketing strategy, email marketing, marketing plan, advertising agency, internet marketing, digital marketing course, e marketing, seo services, direct marketing, digital marketing agency, seo company, what is digital marketing, b2b marketing, marketing online, marketing agency, social marketing, marketing research, web marketing, online advertising, growth marketing, lead generation
Marketing Keywords, Search Engine Marketing, Growth Hacking, Google Analytics, Digital Marketing, A/B Testing, Demand Generation, Customer Acquisition, Content Marketing, Email Marketing, Search Engine Optimization, SEO, SEM, Facebook, Marketing, Conversion Optimization, B2B Marketing, Marketing Analytics, target ad, digital marketing, affiliate marketing, social media marketing, marketing strategy, email marketing, marketing plan, advertising agency, internet marketing, digital marketing course, e marketing, seo services, direct marketing, digital marketing agency, seo company, what is digital marketing, b2b marketing, marketing online, marketing agency, social marketing, marketing research, web marketing, online advertising, growth marketing, lead generation
Marketing Keywords, Search Engine Marketing, Growth Hacking, Google Analytics, Digital Marketing, A/B Testing, Demand Generation, Customer Acquisition, Content Marketing, Email Marketing, Search Engine Optimization, SEO, SEM, Facebook, Marketing, Conversion Optimization, B2B Marketing, Marketing Analytics, target ad, digital marketing, affiliate marketing, social media marketing, marketing strategy, email marketing, marketing plan, advertising agency, internet marketing, digital marketing course, e marketing, seo services, direct marketing, digital marketing agency, seo company, what is digital marketing, b2b marketing, marketing online, marketing agency, social marketing, marketing research, web marketing, online advertising, growth marketing, lead generation

Implementation and Results

The next three months were dedicated to solidifying and executing the implementation plan. Key actions included:
  • Operational Improvements: Streamlining workflows and processes to enhance productivity without the need for additional employees.
  • Digital Presence: Building a professional website, optimizing for SEO, and engaging on social media platforms.
  • Local SEO: Ensuring the print shop was accurately listed in local directories and appeared prominently in local search results.
  • Marketing Campaigns: Launching targeted marketing campaigns to reach potential customers and increase sales.

Outcomes

The results of these efforts were extraordinary:
  • Revenue Growth: The print shop’s revenue increased sixfold, from less than $5,000 a month to $30,000 a month.
  • Operational Efficiency: Achieved significant revenue growth without the need to hire additional employees.
  • Enhanced Online Presence: Established a strong digital footprint, attracting a broader customer base.
  • Improved Local Visibility: Optimized local listings, ensuring the print shop was easily discoverable by potential customers in the area.

Conclusion

The collaboration between the print shop and Over the Moon Marketing led to remarkable growth and success. By focusing on scaling operations, improving internal processes, establishing an online presence, optimizing local listings, and developing targeted marketing strategies, the print shop achieved and exceeded its initial goals.
The print shop’s revenue growth and operational efficiency demonstrate the effectiveness of the implemented strategies. Over the Moon Marketing continues to support the print shop, ensuring sustained growth and adaptation to evolving market trends. This case study serves as a testament to the transformative power of a well-executed marketing and operational strategy.