Google Marketing Platform

Digital Marketing Advanced SEO Strategy SEM (Search Engine Marketing) Social Media Management Content Calendar Influencer Marketing Advanced SEO strategies High-budget SEM campaigns Social media management services Monthly content calendar Influencer marketing agency Content Marketing Blog Post Creation Email Newsletter Premium Graphic Design Video Content Creation Webinars and Live Events Professional blog writing services Custom email newsletters Premium social media graphics Live webinar hosting" Brand Strategy Comprehensive Brand Audit Brand Positioning Strategy Custom Branding Materials Brand audit services Brand positioning strategy Custom branding materials Conversion Rate Optimization (CRO) In-depth Website Analysis Monthly A/B Testing Website analysis services A/B testing services User experience improvement Google My Business (GMB) GMB Profile Setup and Optimization Bi-weekly GMB Posts Responding to Customer Reviews GMB Insights Analysis and Reporting GMB Advertising Campaigns Google My Business setup Optimize GMB profile GMB post creation Responding to GMB reviews GMB advertising campaigns Analytics and Reporting Weekly Performance Reports Google Analytics and Advanced Tools Setup Detailed ROI Analysis Dedicated Account Manager Weekly performance reports Google Analytics setup ROI analysis services Dedicated account manager Public Relations (PR) Press Releases Media Outreach Event Planning and Promotion SEO Keywords Press release services Media outreach agency Event planning and promotion

Google Marketing Platform

With the Google marketing platform, marketers and businesses automatically receive critical Insight from all of their tools, which will help you understand your audience better. With the features from the improved collaboration of the Google Marketing platform, it’s also easy to share your data with us!

The variety of products on offer ultimately helps you plan, buy, measure, and optimize your digital media and customer experiences in one place. You can use the platform to build on existing integrations between DoubleClick and the Google Analytics 360 Suite and deliver faster, smarter marketing campaigns to your audience. This is done through the use of tools for both advertising and analytics.

Through the Google Marketing Platform, companies can plan, buy, measure, and optimize digital media and customer experiences.

Strategy Plan for Leveraging Google Marketing Platform

Step 1: Identify Key Business Goals

  1. Increase brand awareness
  2. Drive website traffic
  3. Generate leads
  4. Boost online sales
  5. Improve customer engagement

Step 2: Set Specific, Measurable Targets

Some great examples would be -

  1. Achieve a 20% increase in website traffic in the next quarter.
  2. Generate 500 new leads per month
  3. Increase online sales by 15% in six months

Step 1: Conduct Audience Research

  1. Use Google Analytics to gather demographic and behavioral data.
  2. Analyze customer segments to identify high-value audiences.

Step 2: Develop Buyer Personas

  1. Create detailed profiles of your ideal customers.
  2. Include information such as age, gender, interests, and buying behavior.

Step 1: Ensure the Website is Mobile-Friendly

  1. Use Google’s Mobile-Friendly Test to check responsiveness.
  2. Implement AMP (Accelerated Mobile Pages) for faster loading times.

Step 2: Improve Site Speed

  1. Use PageSpeed Insights to identify and fix issues.
  2. Implement AMP (Accelerated Mobile Pages) for faster loading times.
  3. Optimize images, leverage browser caching, and minimize JavaScript.

Step 3: Enhance User Experience

  1. Simplify navigation and improve site layout.
  2. Ensure clear calls-to-action (CTAs) and easy checkout processes.

Step 1: Use Google Ads

  1. Create targeted ad campaigns using search, display, and video ads
  2. Utilize keyword planner to identify high-performing keywords

Step 2: Set Up Remarketing Campaigns

  1. Re-engage visitors who have interacted with your site
  2. Use dynamic ads to show personalized content

Step 3: Utilize Google Display Network (GDN)

  1. Reach a wider audience through contextual and placement targeting
  2. Design visually appealing banner ads

Step 1: Integrate Google Analytics 360

  1. Set up tracking for detailed insights into user behavior
  2. Create custom reports and dashboards to monitor key metrics

Step 2: Implement Enhanced Ecommerce Tracking

  1. Gain insights into customer purchase behavior
  2. Track product performance and optimize sales funnels

Step 3: Use Data Studio for Reporting

  1. Create interactive and shareable reports
  2. Combine data from multiple sources for comprehensive analysis

Step 1: Use Optimize 360 for A/B Testing

  1. Test different versions of landing pages and CTAs
  2. Identify what resonates best with your audience

Step 2: Personalize User Experience

  1. Deliver personalized content based on user behavior and preferences
  2. Use dynamic content to enhance relevance

Step 1: Regularly Review Performance Metrics

  1. Monitor KPIs such as click-through rates (CTR), conversion rates, and ROI
  2. Use Google Analytics and Ads reports for insights

Step 2: Adjust Strategies Based on Data

  1. Optimize underperforming campaigns
  2. Allocate the budget to high-performing ads and keywords

Step 3: Stay Updated with Industry Trends

  1. Follow updates from the Google Marketing Platform
  2. Continuously refine strategies to stay ahead of the competition

Step 1: Provide Training on Google Marketing Platform Tools

  1. Conduct regular training sessions for your marketing team
  2. Encourage certification through Google’s training programs

Step 2: Foster a Data-Driven Culture

  1. Promote the use of data in decision-making processes
  2. Encourage collaboration and knowledge sharing within the team

Step 1: Conduct Quarterly Reviews

  1. Assess the performance of campaigns and overall strategy
  2. Identify areas for improvement and set new goals

Step 2: Implement Feedback Loops

  1. Gather feedback from team members and stakeholders
  2. Use insights to refine and enhance your strategy

Our Key Strengths

Knowing your Requirement

We completely analyze your business for what is missing and required to grow, then we deeply research your industry

Knowing your Goals

We'll add further insight into your personal and business goals and use a mixture of tools and tactics to help double your business.

Our Focus is on Elevating Your Business.

We need to adapt and focus on the right Social Media Marketing tactics to increase the search visibility for your website. Technology has allowed us to reach more people in our targeted audience than before and it is our job to take best advantage of this opportunity. It’s time to dive in!

Get your monthly report for analyzing Social Media Marketing and the clicks you received. This area is also used to further optimize each platform to increase the click rate.

Marketing Over the Moon offers you an affordable cost in Social Media marketing that will best suit your business and financial needs.

We practice the best and most tested methods for maximizing your revenue based on consumer behavior with a deep experimentation method.

We make a path to clients for gaining knowledge about your products or services in an innovative manner.

Our Goal is to Brand your Business

All packages include:

▪ Discovery

▪ Account set-up

▪ Month-to-Month Contract

▪ Weekly Touch Base E-mails

▪ Monthly Touch Base meetings

▪ Monthly Analytics E-mail

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SEO is the technique of optimizing your website and getting it placed in the high ranking of search results. It is one of the most preferred mode of Internet Marketing.Improvement in ranks will lead to increase in relevant traffic from various sources. SEM (Search Engine Marketing) is the set of all marketing activities focused on web search engines (PPC, Social Media Campaigns, Affiliate programs).

Improve your website's rankings by utilizing a well planned and executed search engine optimization campaign, which will cost more than you would have guessed.

It can be difficult to know when SEO changes will translate into benefits, especially due to impediments such as websites that have been penalized, technical issues with troubleshooting, compliance authorization, or even wait-times for cooperation from IT departments. Whatever the hurdle, SEO requires team effort, and a realistic timeline which allows for both long-term strategy and short-term website tasks.

Search engine analysts work meticulously to fix current problems, prevent future website issues, and improve website quality. The SEO results your business is looking for (Local SEO, National SEO, Global SEO) is going to influence the types of SEO techniques that are performed on your site.

Get things right at the beginning, from an SEO perspective, and you’ll save yourself hours and hours of work further down the line fixing a website that wasn’t originally built with SEO in mind.By getting your website listed in the right ones before launch, you will have built authority to your “coming soon” page that will be transferred to the rest of your pages when they go live.

Make sure each page of your website targets one primary search keyword and several secondary keywords.Structure your website so that each page is as relevant and specific as possible using the example structure shown above.

Many of the SEO companies that do still guarantee rankings have taken the clever tack of guaranteeing a certain number of keywords that they themselves choose. In this fashion, they can select primarily non-competitive terms and have a fairly high rate of success. Whether those keyword rankings provide any serious traffic is another matter altogether.

Search Engines are in Control and not the other way round. The bottom line is that SEO professionals do not control the search engines. Ranking is calculated on the basis of the algorithms applied by the search engines.

Google introduces changes to its ranking algorithm. Some are tiny tweaks; others seriously shake up the SERPs. This cheat sheet will help you make sense of the most important algo changes and penalties rolled out in the recent years, with a brief overview and SEO advice on each. Google’s algorithms are a complex system used to retrieve data from its search index and instantly deliver the best possible results for a query.

The search engine uses a combination of algorithms and numerous ranking signals to deliver webpages ranked by relevance on its search engine results pages (SERPs).

The meta description is an HTML attribute that provides a brief summary of a web page. Search engines such as Google often display the meta description—typically up to 160 characters long—in search results where they can highly influence user click-through rates.A page's meta description should intelligently (read: in a natural, active, non-spammy way) employ the keywords that page is targeting, but also create a compelling description that a searcher will want to click.

It should be directly relevant to the page it describes, and unique from the descriptions for other pages.Meta descriptions can however impact a page's CTR (click-through-rate) on Google which can positively impact a page's ability to rank. 

We’re thrilled to have you join us on this journey!