Case Study: Restaurant & Sports Bar/Pool Hall

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Case Study of a Restaurant & Sports Bar/Pool Hall

This client was a referral from a partner. This bar’s original goal was to get more pool leagues. Which has now changed since then.
They reached out to Over the Moon Marketing to help them double their leagues and grow from there.
After developing a step-by-step marketing plan, we spent the next 3 months implementing that plan. Which was to scale their leagues. After 3 months we agreed to continue working together and new goals were set. They wanted to improve current marketing tactics, enhance online presence, local listings, and new marketing tactics.
This company has grown so much and has gone from only having 3-4 teams a night to being fully booked. They have gone from only 1 tournament with fewer than 10 teams to having tournaments every Saturday with 20-plus teams.
  • Client:

    Piazza's Italian Restaurant & Sports Bar

  • Location:

    Aurora, Colorado

  • Services:

    ▪Market Research & Analysis ▪Brand Positioning ▪Promotional Campaigns ▪Community Engagement ▪Social Media Management ▪Social Media Campaigns ▪Local Listings Optimization ▪Event Promotions▪

  • Category:

    Digital Marketing

  • Date:

    November 2023

  • Website:

    https://piazzassportsbar.com/

LAUNCH PROJECT
Marketing Keywords, Search Engine Marketing, Growth Hacking, Google Analytics, Digital Marketing, A/B Testing, Demand Generation, Customer Acquisition, Content Marketing, Email Marketing, Search Engine Optimization, SEO, SEM, Facebook, Marketing, Conversion Optimization, B2B Marketing, Marketing Analytics, target ad, digital marketing, affiliate marketing, social media marketing, marketing strategy, email marketing, marketing plan, advertising agency, internet marketing, digital marketing course, e marketing, seo services, direct marketing, digital marketing agency, seo company, what is digital marketing, b2b marketing, marketing online, marketing agency, social marketing, marketing research, web marketing, online advertising, growth marketing, lead generation

Introduction

This case study focuses on a restaurant, bar, and pool hall that initially aimed to increase the number of pool leagues. The client was referred to Over the Moon Marketing by a partner. Through a detailed marketing strategy and consistent implementation, the establishment achieved significant growth in both league participation and overall business activity.

 

Initial Goals

The primary objective of the client was to double the number of pool leagues and subsequently expand from there. They sought the expertise of Over the Moon Marketing to achieve this growth.

 

Strategy Development

Over the Moon Marketing developed a comprehensive, step-by-step marketing plan tailored to scale the number of pool leagues. This plan was implemented for three to six months. The initial focus areas included:
  1. Market Research and Analysis: Understanding the target audience and competitive landscape.
  2. Brand Positioning: Enhancing the establishment’s brand to appeal to pool players and league participants.
  3. Promotional Campaigns: Creating targeted advertising campaigns to attract new league members.
  4. Community Engagement: Building relationships with local pool players and enthusiasts to foster a sense of community and loyalty.

 

Implementation and Results

Over the first three months, the marketing plan was executed meticulously. Key actions included:
  • Social Media Campaigns: Leveraging social media platforms to reach potential league participants.
  • Local Listings Optimization: Ensuring the establishment’s information was accurate and prominent in local search results.
  • Event Promotions: Organizing and promoting pool tournaments and events to increase engagement.
By the end of the initial three-month period, the results were promising, leading to an agreement to continue the collaboration with new goals.
Marketing Keywords, Search Engine Marketing, Growth Hacking, Google Analytics, Digital Marketing, A/B Testing, Demand Generation, Customer Acquisition, Content Marketing, Email Marketing, Search Engine Optimization, SEO, SEM, Facebook, Marketing, Conversion Optimization, B2B Marketing, Marketing Analytics, target ad, digital marketing, affiliate marketing, social media marketing, marketing strategy, email marketing, marketing plan, advertising agency, internet marketing, digital marketing course, e marketing, seo services, direct marketing, digital marketing agency, seo company, what is digital marketing, b2b marketing, marketing online, marketing agency, social marketing, marketing research, web marketing, online advertising, growth marketing, lead generation
Marketing Keywords, Search Engine Marketing, Growth Hacking, Google Analytics, Digital Marketing, A/B Testing, Demand Generation, Customer Acquisition, Content Marketing, Email Marketing, Search Engine Optimization, SEO, SEM, Facebook, Marketing, Conversion Optimization, B2B Marketing, Marketing Analytics, target ad, digital marketing, affiliate marketing, social media marketing, marketing strategy, email marketing, marketing plan, advertising agency, internet marketing, digital marketing course, e marketing, seo services, direct marketing, digital marketing agency, seo company, what is digital marketing, b2b marketing, marketing online, marketing agency, social marketing, marketing research, web marketing, online advertising, growth marketing, lead generation
Marketing Keywords, Search Engine Marketing, Growth Hacking, Google Analytics, Digital Marketing, A/B Testing, Demand Generation, Customer Acquisition, Content Marketing, Email Marketing, Search Engine Optimization, SEO, SEM, Facebook, Marketing, Conversion Optimization, B2B Marketing, Marketing Analytics, target ad, digital marketing, affiliate marketing, social media marketing, marketing strategy, email marketing, marketing plan, advertising agency, internet marketing, digital marketing course, e marketing, seo services, direct marketing, digital marketing agency, seo company, what is digital marketing, b2b marketing, marketing online, marketing agency, social marketing, marketing research, web marketing, online advertising, growth marketing, lead generation

New Goals and Continued Growth

After the initial success, the focus shifted to enhancing current marketing tactics and expanding the establishment’s online presence. The new goals included:
  1. Improving Current Marketing Tactics: Refining existing strategies based on performance data to achieve better results.
  2. Enhancing Online Presence: Strengthening the establishment’s digital footprint through improved website content, SEO, and social media activity.
  3. Optimizing Local Listings: Ensuring top rankings in local searches and maintaining accurate, up-to-date information.
  4. Introducing New Marketing Tactics: Exploring innovative approaches to attract new customers and retain existing ones.

Outcomes

The impact of these efforts has been significant:
  • Increased League Participation: The establishment has grown from hosting 3-4 teams a night to being fully booked.
  • Expanded Tournament Activity: Initially hosting fewer than 10 teams, the establishment now conducts tournaments daily with over 20 teams participating.

Conclusion

The collaboration between the restaurant/bar/pool hall and Over the Moon Marketing has led to substantial growth and success. By developing and implementing a strategic marketing plan, the establishment not only achieved its initial goals but also set new benchmarks for future growth. The consistent focus on improving marketing tactics, enhancing online presence, and exploring new strategies has positioned the establishment as a thriving community hub for pool leagues and tournaments.
Over the Moon Marketing continues to support and guide the establishment, ensuring ongoing success and adaptation to new marketing trends and opportunities.
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