Case Study: Small Lawn Care Business
Case Study of a Lawn Care Business
This lawn care company is one of the first companies we did business growth and marketing for. It was such an eye-opener for us. They had set goals and a small team working with them.
They contacted Over the Moon Marketing to help them improve their sales, double their income, and have a process.
After developing a step-by-step marketing plan, we spent the next 3 to 6 months solidifying an implementation of that plan. Which was to scale and improve current marketing tactics, enhance online presence, local listings, and new marketing tactics.
This lawn care has gone from only having 3-4 routes to only working in Colorado nationally. They were able to sell their company to a corporate company there after.
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Client:
Lawn Care Company**
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Location:
Aurora, Colorado
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Services:
▪Market Research & Analysis ▪Brand Positioning ▪Promotional Campaigns ▪Social Media Management ▪Social Media Campaigns ▪Local Listings Optimization▪ ▪Email Marketing▪
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Category:
Digital Marketing
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Date:
July 2020**
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Website:
N/A
Introduction
The lawn care business, one of the first clients of Over the Moon Marketing, provided valuable insights and learning experiences. This company, with clear goals and a small dedicated team, sought to improve sales, double their income, and establish a structured process. This case study outlines the strategies implemented and the outcomes achieved.
Initial Goals
The primary objectives for the lawn care business were to:
Improve sales.
Double their income.
Develop a systematic process for operations.
Strategy Development
Over the Moon Marketing collaborated with the lawn care business to create a detailed, step-by-step marketing plan. The key focus areas included:
Scaling Operations: Enhancing and expanding existing marketing tactics.
Improving Online Presence: Establishing and optimizing a digital footprint.
Local Listings: Ensuring accurate and prominent local search representation.
New Marketing Tactics: Implementing innovative marketing strategies to attract more customers.
Implementation and Results
Over a period of 3 to 6 months, the following actions were undertaken:
Enhanced Marketing Tactics: Refined existing marketing strategies to increase reach and engagement.
Improved Online Presence: Built a professional website, optimized for SEO, and leveraged social media platforms.
Optimized Local Listings: Ensured accurate and prominent listings in local search results.
Innovative Marketing Strategies: Introduced new marketing tactics tailored to attract and retain customers.
Outcomes
The results of these efforts were significant:
Business Expansion: The lawn care business expanded from managing 3-4 routes to operating nationally within Colorado.
Increased Valuation: The company’s enhanced operations and increased income attracted corporate interest.
Successful Sale: The lawn care business was sold to a corporate company, achieving the owners’ financial and operational goals.