GOOGLE MARKETING PLATFORM

Google Marketing Platform combines two of Google’s key marketing products: Analytics 360 Suite and DoubleClick. This reflects Google’s commitment to creating an integrated and seamless marketing experience.

The platform includes seven main elements:

• Analytics
• Data Studio
• Optimize
• Surveys
• Tag Manager
• Display & Video 360
• Search Ads 360

It offers both free marketing tools and paid premium products for larger companies. With Google Marketing Platform, marketers and businesses automatically gain critical insights from all their tools, enhancing audience understanding. Improved collaboration through Google Marketing Platform makes data sharing across teams seamless.

How Does the Google Marketing Platform Work?

The range of products available helps you effectively plan, buy, measure, and optimize your digital media and customer experiences all in one place. You can leverage the platform to enhance existing integrations between DoubleClick and Google Analytics 360 Suite, enabling faster, smarter marketing campaigns tailored to your audience. This is achieved through tools that cater to both advertising and analytics needs.

We are the most experienced Google Sales Partner in the area:

• We will provide the widest access to technologies and Google Marketing Platform experts.
• We will perform an in-depth GMP audit and assess the effectiveness of previous activities, including the work of media partners.
• We will train your team in digital solutions.
• We will provide consultancy and address complex business questions.
• We will design and implement a GMP usage strategy tailored to your business and marketing objectives.
• We will provide technical support.
• The Google Marketing Platform offers easy-to-use tools and advanced solutions for both small businesses and large enterprises. As a certified Google partner with global reach, we ensure you achieve maximum results from your marketing efforts.

Through the Google Marketing Platform, companies can strategize, execute, measure, and optimize digital media and customer experiences. Rebranded in 2018, the platform integrates former DoubleClick and Google products into three main pillars:

#1: Reach

Using Display & Video 360 and Search Ads 360, you can effectively engage today’s constantly connected audiences. Across various search engines and media channels, you can deploy intelligent campaigns that dynamically adjust based on real-time user data.

#2: Analyze

Understanding your customers and enhancing their experiences is crucial for business growth. Analyze online traffic with Analytics 360, visualize all your business data using Data Studio, and test website variations through Optimize 360.

#3: Track

Without editing any code, you can manage all your tags through Tag Manager. With Surveys 360, you can quickly gather opinions and feedback from real people.

Working together under one integrated platform, Google’s products provide all the resources to make your marketing smarter and achieve better results. Why not reach out to us today?