Google is the world’s most-visited website, holding over 92% of the search engine market share. Creating a Business Profile on Google is crucial for attracting new customers. Google Search and Google Maps are the primary platforms for your business, with your Google profile now known as Google My Business.
Google My Business is a tool that allows you to manage and optimize your Business Profile on Google. To explain what Google My Business is and how it works, let’s first clarify what a Business Profile entails.
Business Profile
Your Business Profile is Google’s term for your Google business listing, appearing in Google Maps and local search results. Today’s technology makes it faster and easier to promote your business, product, or service. According to Search Engine Watch, 50% of people who use mobile phones for local searches end up visiting a store. Considering nearly everyone uses a smartphone nowadays, imagine the potential sales you can generate through organic search and Google My Business.
Creating, verifying, and properly optimizing your Google My Business account is an invaluable opportunity. It’s essential to utilize this feature to its fullest extent. What else can GMB provide you? Here are some additional benefits of Google My Business:
Optimizing your profile correctly can significantly increase your business’s visibility and attract more customers.
Better Visibility From Google Search
Google My Business holds strong visibility in local search terms, enabling businesses to achieve higher search ranking positions (SERP) in related local areas. Optimizing your local SEO allows smaller companies to compete effectively against larger ones with a more substantial online presence in your community.
Optimizing your GMB listing is crucial for standing out and making your services more accessible to nearby customers. Local SEO and its optimization involve optimizing your website for search engines and leveraging GMB to enhance your local reach on Google Search, ensuring customers can easily find your business and services when they’re searching for relevant businesses nearby.
When customers search directly with your company’s name, your listing appears prominently below ads and the first organic result. Having your address on Google Maps accelerates customer contact, making your business more discoverable and attractive in search results, ultimately driving more sales.
Google My Business listings are prominently featured in Google Maps, displaying essential information that helps customers make quick decisions about visiting your business.
Get started with Google My Business today!
With a clear understanding of what Google My Business is, how it functions, and how to leverage it, you’ll realize that using this free tool isn’t just beneficial for local marketing—it’s essential. Get your Google My Business account set up now to ensure your Business Profile stands out against competitors and attracts more customers on the world’s most popular search engine. Reach out to us today, and you’ll be pleased with the results.
Let us help you get started with your Marketing
Marketing Over the Moon
Call us (720) 549-4786
Email Marketing@overthemoon.agency
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